Send each group of customers the message that fits
Group customers by channel, lead stage, orders, tags and follow-up state, then use the same segment in every campaign and automation.
Group customers by more than a name and number
- What they do
- Engagement, opens, clicks, when they were last seen and where their follow-up stands.
- Where they are
- Lead stage and tags, from a new enquiry to a customer who buys again.
- How they buy
- The channel they use and their storefront orders, so you reach them the way they like to buy.
Build a segment in the audience builder
- Combine conditions
- Mix behaviour, lead stage, tags, channel and storefront activity in one segment.
- See the count first
- The number of matching contacts shows before you save, so you know who you will reach.
- Name it once
- Save the segment with a name your team recognises, then pick it from any campaign.
Build a segment once, use it everywhere
A saved segment keeps itself current, so the next campaign reaches the right people without rebuilding the list.
Stays current
Customers join and leave a segment as their stage, activity and engagement change.
Ready for campaigns
Send a WhatsApp, SMS or email campaign to a segment in a few clicks.
Ready for automations
Start a journey for the people in a segment, and only for them.
Shared with the team
Everyone works from the same saved segments, so nobody rebuilds a list.
Filter
Combine conditions across behaviour, lead stage, tags, channel and storefront activity.
Save
Name the segment and check its live count before you save it.
Reuse
Choose the segment in any campaign or automation, and it stays in sync.
Reach the right customers on every send
Segments come with every plan. Start with the customers already in your inbox.