Each channel connects once and lands in the same inbox, on the same customer record. Here is what each one can do.
| Channel | Best for | Conversations in the inbox | Campaigns | Setup |
|---|---|---|---|---|
| Orders, bookings and support in the chat | Yes | Yes, with approved templates | Sign in with Meta | |
| SMS | Reminders and updates to any phone | Outbound first | Yes | Sender ID, reviewed before use |
| Collections, receipts and longer updates | Yes, replies arrive | Yes | Verify your sender and domain | |
| Web chat | Visitors on your website | Yes | No | Add one script to your site |
| Questions from posts and stories | Yes, DMs and story replies | No | Instagram Business account | |
| Page messages and Lead Ads | Yes, Messenger | No | Connect your Facebook Page | |
| Telegram | Your business bot, groups and channels | Yes | No | Create a bot with @BotFather |