Reusable messages for every channel

Write email, SMS, WhatsApp and web chat templates once, test them on a real device, and reuse them in campaigns, automations and the inbox.

From draft to approved

Templates are the content. Campaigns, automations and replies are where they get sent.

01

Start from a starter or write your own

Pick a starter pack, duplicate a template, or pull in what is already on your WhatsApp account.

02

Build for the channel

Lay out email blocks, count SMS characters and parts, or add WhatsApp variables, buttons and media headers.

03

Send yourself a test

Check it on a real device before any customer sees it.

04

Get it approved where needed

WhatsApp templates go to Meta for review. Fix a rejection and resubmit from the same screen.

05

Reuse and restore

Use it anywhere a message is sent, and go back to an earlier version if an edit goes wrong.

What each channel needs

Email builder

Blocks for layout, images and buttons, with a check before sending.

SMS

A character counter that shows when one message becomes two, and your sender ID.

WhatsApp templates

Categories, variables and media headers, with Meta's approval status on each one.

Personalisation

Merge fields fill in names and details safely, with a fallback when one is missing.

Template library

Browse ready-made templates by channel and category, or manage your own.

Versions

Every save is kept, so you can restore an earlier version.

Good to know

  • WhatsApp only lets you message a customer after 24 hours of silence with a template Meta has approved.
  • Meta decides each WhatsApp template's category, and that affects what each send costs.
  • Email sends from your own domain once you add its DNS records.

Write it once, send it everywhere

Start free — no card needed