Target segments in campaigns

Selecting a segment for your campaign

When creating a campaign, you choose one or more segments as the target audience. Only contacts who match the segment criteria at send time will receive the campaign, ensuring your message reaches the right people.

Excluding segments

You can also exclude segments to refine your audience further:

• Exclude recent purchasers from a promotional campaign to avoid redundant messaging
• Exclude contacts who already received a similar campaign in the past week
• Combine inclusion and exclusion segments for precise targeting

Segment-based analytics

After a campaign is sent, you can break down performance metrics by segment to understand how different audiences responded:

• Compare open and click rates across included segments
• Identify which segments drive the most conversions
• Use insights to refine your segments and improve future campaigns